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Martin Langford
Dubbed 'The Master of Disaster' by the Daily Telegraph in 1988, Martin Langford's reputation has continued to build through an extensive series of assignments, most of which - particularly the most interesting - will unfortunately for reasons of confidentiality remain forever under wraps. Exceptions, however, include:
- J&J's Tylenol recall, where Martin handled the crisis in the only non-US Tylenol market, Ireland - in an event still widely employed in text books and business schools as a definitive case study in crisis management
- Worldwide counselling and training, including 'train the trainers' training for 150 J&J managers following the relabeling of Propulsid in the US
- Counselling during the class action law suit on Shiley faulty heart valves
- The famous Perrier Water recall and re-launch
- Handling the aftermath of Esso's Melbourne refinery explosion, which left the whole of the State of Victoria without gas for a fortnight
- Handling Dell's interests when a disgruntled Beijing dealer attempted to have the company debarred from the Chinese market
- Crisis training at the behest of Singapore's Tourist Board for all ASEAN foreign and tourism ministers, enabling cooperative action on cross-border crises
- Plant closures - handled on over 30 occasions in a dozen different countries
- Crisis planning systems - created for more than 50 companies
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