The session focuses on identifying and refining key messages for delivery to both print and radio journalists.
We discuss the media’s requirements, introduce the concept of broadcast interviews and then simulate them in a radio studio. Copies of all interviews will be offered on DVD or CD-rom.
Suited for up to six key spokespeople at all levels of an organization, who need to refresh their media skills, particularly for radio.
- Defining key messages
- What journalists want
- Time constraints
- Importance of voice
- The radio studio
- Painting word pictures
- Planning an interview
- Your rights
- Individual training (up to four hours - but can be as short as two)
- Up to three participants (four hours)
- Up to six participants (eight hours)