This session focuses on identifying and refining key messages for the news media, understanding their demands and simulated interviews with journalists from newspapers and magazines.
Who For
Anyone taking their first steps in media interviews.
All participants receive constructive and helpful feedback. By the end, participants will know how to deliver clear, concise and effective media-friendly messages - and feel confident and competent to do it for real.
What's Covered
- Key messages: defined, refined and delivered
- What journalists want
- How to prepare
- Addressing the questions
- Managing hostility
- Illustrating your story
- Your rights (you have a few!)
Course Options
- Individual training (two hours)
- Up to five participants (four hours)
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